Two marketing & seo tools, one decision. Here is the honest split.
| Frase | Surfer | |
|---|---|---|
| Pricing | Free trial | Paid |
| Best at | Briefs and optimization for writers who want the SERP homework done. | Content teams writing to rank on competitive keywords. |
| In short | Research and optimize content briefs from the current search results for your target query. | An SEO content tool that scores your draft against what currently ranks and guides optimization. |
| On Atlas | 3 starter prompts | 3 starter prompts |
Pick Frase when the job is Briefs and optimization for writers who want the SERP homework done.. Pick Surfer when the job is Content teams writing to rank on competitive keywords.. Still torn? Run one real task through both free tiers. An hour of testing beats a week of reviews.
Write 5 ad variations for [product] aimed at [audience]. Each must lead with a different angle: pain, outcome, proof, curiosity, offer. Max 20 words each.