Two images & design tools, one decision. Here is the honest split.
| Ideogram | Recraft | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Best at | Any image that needs legible text inside it: posters, covers, t-shirts, logos. | Icons, illustrations, and vector-style assets that share one visual system. |
| In short | An image generator with standout text rendering - one of the best for posters, logos, and graphics with words. | A design-focused image generator with strong vector output, icon sets, and brand-consistent styles. |
| On Atlas | 3 starter prompts | 3 starter prompts |
Pick Ideogram when the job is Any image that needs legible text inside it: posters, covers, t-shirts, logos.. Pick Recraft when the job is Icons, illustrations, and vector-style assets that share one visual system.. Still torn? Run one real task through both free tiers. An hour of testing beats a week of reviews.
A [subject] in [setting], lit by [light source], shot on a [lens/angle], in a [style] palette of [colors]. No text, no watermark.